Tuesday, August 02, 2005

Overview of Cozumel In Mexico

Clint Leung

The island of Cozumel is only 12 miles (19 km) off the Mexican Yucatan Peninsula's east coast and 44 miles (71 km) south of Cancun. For years, Cozumel was a quiet sleepy island that didn't get many visitors until Jacques Cousteau did a documentary on it after discovering the world class scuba diving at the Palancar Reefs nearby.
Since 1961, Cozumel has been known as one of the best scuba diving destinations in the world. In fact for decades since that time, the only tourists visiting the island have been primarily scuba divers. Mainstream tourists went to the resort intensive Cancun in the mainland instead. However, Cozumel became a regular cruise ship port of call in recent years and today it is one of the busiest with two separate terminals. It is common to have five or even six different cruise ships at port on any given day. I've been to Cozumel twice, the first time staying several days on a scuba diving vacation and the second time for a day via cruise ship (also scuba dived during my second visit).

As a result of the cruise ship boom, there has been lots of retail development along the main waterfront road of Avenida Rafael Melgar in the island's only town of San Miguel de Cozumel. There are countless jewelry and t-shirt shops most with staff standing in the entrances enticing visitors to enter their stores. Both silver and liquor can be good bargains here. There are also some nice Mexican crafts shops too. The one problem that we found was that after about 4 jewelry shops, they all started to look the same. It was almost a retail overload. For those who came for a wilder time, there are some bars such as Carlos 'n' Charlie. The town's main outdoor square, Plaza del Sol, is just opposite the main ferry dock to the mainland. There are usually street vendors and artists in the Plaza as well local entertainment during some evenings. The artists do some amazing artwork with spray paints and their prices are very reasonable. San Miguel's main tourist area can be very busy during the day when the cruise ship passengers are in town but since most ships depart at dinnertime, the evenings are actually very quiet. The only tourists left at night tend to be the scuba divers staying in Cozumel.

Most of the hotels and resorts are south of San Miguel and are not within walking distance. However, there are numerous white taxicabs that are readily available. The larger and more luxurious resorts tend to be even further south of town along the southwestern shores. This is actually not surprising since most of the best scuba diving sites are southwest of the island. An easy way to see the 33 mile (53 km) by 9 mile (14 km) island is by renting a scooter or a 4x4. I once rented a scooter and zigzagged along most of San Miguel's streets to see the neighborhoods. Then I went on the main road leaving town and went south. After passing by the larger resorts and going around the southern tip of the island, I found the beaches along the southeastern shores. The shores near San Miguel along the crowded west coast are not known for beaches but the southeast part here have some really spectacular ones. Even better is that there is very little traffic here so the beaches are pretty quiet. Sometimes people can park their scooters and enjoy a beach all for themselves. There are a few stops with refreshments and more souvenirs at prices even better than in San Miguel. After traveling north again, there is a road about halfway up the island that goes across and takes you back to San Miguel entering the town's east side. My scooter tour of the island took just over 2 hours and cost $25 US for the rental. Cozumel has several ancient Mayan ruins but they are not nearly as large or spectacular as the ones on the mainland. After seeing some photos of them in advance of my trip, I didn't even bother to see the ruins.

Cozumel is a nice port of call for cruise ships as there are many shopping opportunities. Passengers who scuba dive or snorkel can easily book directly with the many dive shops in San Miguel without going through their cruise ships which will cost much more. For cruise ship tourists who do not intend to do any water sports and have some time after shopping, it is highly recommended to rent a scooter or 4x4 to tour the island. This is also a nice way to spend the last day of a scuba dive vacation in Cozumel.

Clint Leung is owner of Free Spirit Gallery ( http://www.FreeSpiritGallery.ca), an online gallery specializing in Inuit Eskimo and Northwest Native American art including carvings, sculpture and prints. Free Spirit Gallery has numerous information resource articles with photos of authentic Inuit and Native Indian art as well as free eCards.

Sterling Silver Jewelry Today
Sam Serio



Sterling silver jewelry: silver and gemstone rings, sterling silver earrings, bracelets and pendants are some of the hottest fashion accessories today! Sterling silver jewelry is enjoying an unprecedented popularity with today's fashion conscious public. You know how beautifully sterling silver jewelry complements fashionable clothing and how it sparkles and shines; now here is the rest of the story.

Silver has been used since ancient times, but has not survived as well as ancient gold because it tarnished and decomposes. There have been times, however, when silver was "in"; we are going through such a vogue today.

Silver is the most common of the precious metals. Fine silver is pure silver, which is seldom used for jewelry because it is too soft. Sterling silver is 925 parts silver to 75 of copper, the alloy most often used. Silver weighs about half as much as gold, has greater flexibility, but is not as malleable, it has always been less expensive as well. A comparable piece of gold jewelry might cost four or five times that of a piece of sterling silver jewelry.

The current fashion trend toward black clothing has made silver jewelry more popular than ever. Silver likes to be worn; it stays cleaner & shinier through movement and friction. So sterling silver is a perfect accessory for today's fast paced lifestyles. Much like gold, sterling silver needs to be cleaned.

Care and Cleaning of your Sterling Silver Jewelry

1.) For daily cleaning it is recommended to use a simple jewelry polishing cloth that is impregnated with special jewelry cleaner. These are widely available and are very easy to use. Store your cloth in a plastic zip-lock bag, and keeping your jewelry drawer or
armoire. It is a good idea to have one cleaning cloth for gold and one for silver.
2.) For a slightly more "in-depth" cleaning you may want to use a liquid jewelry cleaner.
3.) For cleaning badly tarnished silver, here's a neat little trick
a)Cover the inside bottom of a heatproof glass dish on bowl with a piece of aluminum foil, shiny side up.
b)Place the tarnished silver in the bottom of the dish, contacting the aluminum foil.
c)Add 1 heaping tablespoon of baking soda, and then slowly pour boiling water to cover the piece. The tarnish will gradually collect on the aluminum foil.
d)Remove your silver, rinse thoroughly, and polish.

Here are Some Tips for Greater Enjoyment of your Sterling Silver Jewelry

1.) Are your silver chains all tied-up in knots? If so, here's a nifty little trick for straightening them out. Dust your chain with a little talcum powder and then try to unknot it. If the knot is stubborn, place a small drop of baby oil on a sheet of wax paper. Lay the knot in the oil and work it out with two pins; then clean the chain as instructed below.

2.) Always apply make-up, perfumes, oils or colognes before you put on your jewelry.
We hope you have enjoyed this special report. Please feel free to share it with your friends!


The Authors of the above Article, Sam and Tami Serio have been passionately involved with Jewelry and Gemstones for over fifteen-years. You are cordially invited to visit http://www.morninglightjewelry.com for a wealth of information about the fascinating world of Jewelry and Gemstones. Together they also shelter 20 abandoned and abused dogs & cats. A portion of their profits goes to the care and feeding of the animals.

Monday, August 01, 2005

Multilevel Marketing

Helen Peshkova

Basic Idea

Multilevel marketing (MLM), also known as "Network" marketing, are a way of selling goods or services through self-employed independent distributors. As a networker (independent distributor) you receive commissions - for both your sales of the company's goods or services and those of other people you recruit to join the distributors. Multilevel marketing plans usually pay commissions through two or more levels of recruits, known as the distributor's "downline."

Downline is the distributors recruited by you, and you receive commissions on their sales and the sales of the distributors they recruit.

Upline is the distributors who are above you in the MLM hierarchy and who receive commissions (overrides) from your sales.

To be avoided are MLM plans that are actually pyramid schemes (so called "naked pyramid scheme") in disguise - that is, plans that focus only recruiting more and more distributors, but have no substantive product at the bottom of the pyramid. New participants pay a fee to participate and hope to profit by recruiting others into the system. Chain letters are an example.

State laws against pyramiding say that an MLM plan should only pay commissions for retail sales of goods or services, not for recruiting new distributors. However, MLM companies typically structure their payment plan so that recruiting is more profitable.

Before you start working in particular MLM, get familiar with the following mainstream websites and web magazines.

You can find top Sites about Network Marketing at www.RichTrack.com.

Typical mistakes to avoid

1. The most important part of MLM is the education system of MLM company, but not "magic plan" nor "magic leader" who will help you to get rich quick. The most successful companies usually have the most advanced educational programs which cover people management, negotiations, sales, leadership, money management, and many more. Do not get cheated by "progressive plans" and "world leaders". Marketing plan is just the part of MLM business. The small part.

2. Taking part in naked pyramid scheme. Check if your MLM Company runs a pyramid. Avoid any plan that includes commissions for recruiting additional distributors. It may be an illegal pyramid.

3. Easy Money. Network distributors who are successful know their products, their customers, the company's vision, and are ready to do that which is necessary "hard work". A distributor whose mind-set is on laying a "foundation" rather than looking for easy money will be around a lot longer.

4. Be cautious of plans that claim you will make money through continued growth of your "downline" -- the commissions on sales made by new distributors you recruit -- rather than through sales of products you make yourself.

5. Don't pay or sign any contracts in an "opportunity meeting" or any other high-pressure situation. Insist on taking your time to think over a decision to join. Talk it over with your spouse, a knowledgeable friend, an accountant or lawyer.

6. Do your homework! Check with your local Better Business Bureau and state Attorney General about any plan you're considering -- especially when the claims about the product or your potential earnings seem too good to be true.

Top MLM Companies

1. Amway Corporation - A Global Leader in Multilevel Marketing
2. Dorling Kindersley Opportunity selling children's books.
3. The Body Shop Offers skin and hair care products with information covering campaigns, values and company.
4. Golden Neo-Life Diamite International A multi-level marketing company selling nutritional products and water filtration systems.
5. Nu Skin Enterprises Corporate site. Direct selling company with three divisions, Big Planet, Nu Skin and Pharmanex.
6. Big Planet An internetworking company offering a financial opportunity to a vast network of sales representatives.
7. Herbalife International Corporate site. Independent distributor offer selling personal care and nutritional products.
8. Avon Products, Inc. Corporate site. Representative opportunity selling cosmetics, clothing, toys, perfume, jewelry, books, and videos.
9. Tupperware Official U.S. web site with products available for sale, and information on parties. Work at home career opportunities.
10. Seasilver USA Offering nutritional supplements. Includes distributor information.



Written by Helen Peshkova, RichTrack.com.

http://www.RichTrack.com is one of the first business oriented education portals. It's the leading online business information network for millionaires. The goal of RichTrack.com is to present business content in a professional, helpful and practical format that helps you getting rich.

Fabuluous New Wedding Band Styles
Sher Matsen

You've decided to tie the knot and now you've got some wedding band shopping to do. Your wedding band is a ring your going to wear all the time so it's important to choose a ring you "really like," one that truly "touches your heart."

A reader survey completed recently in Bride's magazine found 80% of respondents wanting a "traditional" wedding. In todays world what defines traditional is wide open for interpretation. Many weddings will have the traditional core but be customized to the bride and grooms personal tastes.

Traditional usually means white gown, church ceremony, full reception, completed with a honeymoon getaway. When it comes to wedding bands tradition and modern style are quickly entwining to produce some fabulous new wedding band styles.
So you ask, what is the hottest styles in wedding bands?

Well, one think is for certain. Diamonds are still a girls' best friend and are very quickly becoming a guys best friend too! In the past few years there has been a record number of diamond wedding bands being purchased for guys. Men have finally figured out what women have always known about diamonds. Diamonds are elegant, classy, and sophisticated.
The most popular bands are flush settings in gold, platinum, or titanium. Usually the diamond is one carat or less. Another popular setting is small diamonds placed geometrically around the entire band.

So they say what's good for the goose is good for the gander right? That's why today's brides have no problem wearing matching bands to their new husbands. After all women have always had the finer taste for the beauty of diamonds. Today brides and grooms have many choices.

They can buy matching bands or similar bands that accent each other. Designers are now producing coordinating engagement rings and wedding bands. So rather than choosing a set, you can now mix and match. This allows for more personal taste and for more uniqueness.

Both titanium and platinum are very hot. Both brides and grooms are jumping on the bandwagon for something different that the traditional yellow gold of the past. Guys and gals alike appreciate the beauty of platinum and the wearability of titanium. Today's platinum is no longer mixed with yellow gold. Today high polished platinum is a star all by itself. The popularity of titanium wedding bands is also growing leaps and bonds. Titanium has the same look as platinum with two advantages it's considerably cheaper, and its much more durable than platinum.

Jewelers today are borrowing design ideas from the past. Delicate scroll work and intricate patterns are very popular. Designs from the Art Nouveau and Edwardian period are very popular with their flowing geometric designs. Designs are no longer stiff but flowing and fluid.
Custom designer wedding sets have become very vogue. Today wedding sets are chosen with the same thought a woman puts into purchasing clothing. Women are much more in tune to their entire fashion statement and since their wedding rings are worn all the time they want their rings to reflect who they are. They also like to choose wedding rings that will work with other jewelry pieces they wear.

The most popular diamond shape is the round brilliant cut, however many women are choosing some of the more non traditional cuts for their engagement rings. Emerald cuts, baguettes, and marquis cuts have grown in popularity in the last few years.

Today's choices allow both bride and groom to combine tradition with choices that reflect their personal tastes and their own personalities. Never has their been a time in history when the design of wedding bands and engagement rings was so intricately tied to the individual who would wear it. Price, selection, and style are as wide as the imagination.

© Copyright Sher Matsen, All Rights Reserved.


© Copyright Sher Matsen, All Rights Reserved.

About the author:
Sher has been serving customers for over 20 years, providing affordable estate jewelry, and a wealth of information on jewelry, fashion, designers, and beauty with on staff industry professionals. Please visit us at Estate Jewelry International.

Shopping Cart Abandonment Solved!

Mike Banks Valentine

Imagine yourself at the local Sears carrying a shopping basket
down the isles looking for the perfect gift for your spouse
when you come to a great looking watch in the jewelry department.
You know she'll love the design, but also know she has a curious
allergy to white gold and call over a salesperson to ask them
what the bevel surround is made of. She reassures you that it's
made of platinum so you cheerfully purchase the watch, smiling
as you wander over to have it gift-wrapped.

Take the same scenario online and imagine you have the same
simple question to ask someone. Now what? You most likely just
abandon the shopping cart and leave the store because you can't
imagine spending that amount of money without knowing whether
your sweetie will break out in hives because the white gold
allergy affects her wrists so badly.

Abandonment of shopping carts online is blamed on everything
from fear of using credit cards on the web to privacy concerns.

My theory is as follows: If you have any questions about any
product or service you are purchasing online, ecommerce sites
expect you to either look up the answer in their FAQ's
(frequently asked questions page) or just search out their
800 number from the site somewhere and call them yourself to
find out. This can be a ridiculous process on some sites as
they simply don't want to be bothered with expensive phone
calls and leave their number off of the shopping cart pages.

They don't want to devote customer service reps to those fickle
shoppers that abandon online shopping carts at rates as high
as 90% at some ecommerce sites. I'd propose that most online
shoppers abandon those carts because they need to know something
that could never be considered for those FAQ pages like the term
of the product guarantees or how long the battery life is. If
there were a simple way to have your questions answered, I'd
like to suggest that those shopping carts would rarely ever
be abandoned.

I've found the solution and can't believe the brilliance of
the idea behind the answer to this thorny question. Customer
clicks a button labled "CallButton" and gets a pop-up screen
asking for their name and phone number so a representative
can call them at their convenience to answer any questions
and/or concerns!

They fill int their name and phone number and receive a polite
response page custom designed to reassure them that they will
be contacted how and when they would like to be by a person that
can actually answer their question! No nasty telephone trees or
automated callbacks, but a person from the jewelry department
that knows platinum from white gold.

You now have the name and phone number of a prime valuable
customer ready to buy who WANTS to hear from you.

>From the customers viewpoint, this is simple, responsive and
satisfying. From the sellers position it is one of the most
powerful ecommerce tools to be announced on the web this year!
This idea and the powerful software behind that simple button
were announced at a press event titled "Showstoppers" during
the Spring 2001 InternetWorld conference and show in the City
of Angels (Los Angeles) March 15th.

This tool receives my vote as a better ecommerce solution than
any seen at the huge eCRM (Customer Relationship Management) show
held concurrently with the I-World show at the LA convention
center this month. The powerful tracking and reporting functions
that come as part of the package with this incredibly simple
little button could turn around the fortunes of major e-tailers
like many of those we've seen sink in the economic downturn.

Priced at a very low per-call rate starting at about $1.50
per customer contact, you can have calls routed anywhere from
your cell phone to your home office and be assured of making
the sale to that customer that very likely would have walked
(or clicked) right out of your e-store without that personal
contact from a caring customer representative. Most so-called
CRM solutions are simply automated-database-tracking-purchase-
recording-preference-listing-sub-routine-predictive-expensive-
file-them-here-contact-them-then-follow-up-with-them-next
types of robotic de-personalizers.

CallButton offers the reporting and tracking tools available
in those complex CRM solutions with two major differences. Your
customer gets their questions answered and you make the sale!
It's installed on your page with a short line of HTML code and
you don't invest the tens of thousands of dollars required of
major corporations for their robotic de-personalizer software.

You make the sale, your customer is satisfied. Now comes the
bonus. The upsell while the customer is on the phone with you.
This prospect has requested your contact, has an interest in more
of what you sell and has qualified themselves for your services.
If you don't upsell them now, you might consider doing something
else with your time.

I've signed up for the service and can't imagine how I got along
without it. It's priced for the small business and handily solves a
difficult issue for both business owners and their customers.

http://callbutton.com/


Mike Banks Valentine
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
Subscribe address mailto:WebSite101-subscribe@listbot.com
articles available: http://website101.com/freecontent.html

Jewelry and the Darkside: Fashionable Gothic Jewelry
Sam Serio



No, by jewelry and the darkside, we are not referring to Darth Vader's dark side of the force. However, the idea of jewelry inspired by Anakin Skywalker, the Sith and his Emperor sure is tantalizing. Here, if you think more about the likes of Morticia Addams of the Addams family, then you're on the right track. Gothic jewelry is the type of jewelry that the likes of her would wear: mysterious, brooding, yet elegant. Viewed this way, jewelry and the darkside certainly can go hand in hand.

Gothic jewelry, or darkside jewelry, as opposed to 'light,' evokes images of the macabre and the preternatural: vampires, the dead and undead, spirits, black magic and the black arts. As such, artisans craft items that would appeal to a person's dark or gothic side. There is an abundance of e-commerce websites and specialty stores whose emphasis is on jewelry and the darkside. In these places, a person will be able to find gothic jewelry such as pentacle pendants, gothic cross necklaces, spider-and-web piercings, and more.

Also known as pagan jewelry, gothic body ornaments are made from many types of materials, but they are typically available in gold, sterling silver and pewter. They may come plain or be encrusted with jewels. Many pieces of gothic jewelry have their roots in esoteric sources, such as signs and symbols used in ancient Egyptian lore or those employed in Celtic rituals. Other pieces of gothic jewelry are timeless icons representing the eerie: coffin-shaped rings, heavily ornate cross brooches, earrings shaped like the heads of howling wolves.

Slave bracelets, also known as handflowers or maille bracelets, are also popular examples of gothic jewelry. These look like chain mail, or pieces of woven metal. They are different from conventional bracelets in that they are worn not just on the wrist, but on practically the whole hand, and their intricate patterns are sure to attract attention. Bib and choker necklaces are also popular gothic accessories. Catalogues of gothic jewelry oftentimes include so-called 'poison' rings or bracelets. These items have a small compartment where the wearer can presumably keep very small or fine materials, such as powder. Maille, chandelier or dangling earrings are also available to complete one's overall look of mystery.

Gothic jewelry is easy to wear and can be used to dress up or dress down. They are easily available and the variety offered is endless. Because they depict arcane symbols and figures, gothic jewelry imparts a sense of mystery and secrecy. Popular among both the young and not-so-young, gothic jewelry may be dark, but not dreary; ornate, but not tawdry. In fact, it is just the opposite: jewelry and the darkside - a hauntingly beautiful combination.


For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.

Sunday, July 31, 2005

Ralph Lauren 2005 Summer Collection

Sher Matsen

The Ralph Lauren Spring 2005 Collection is simply fabulous! The collection ranges from Shimmering Luxury to Breezy Elegance to Throwaway Glamour - the common element appears to be the color white. Lauren said he used the sophistication of old-time Hollywood and the chic refinement of cafe society as starting points for his collection, which featured several halter gowns, fuzzy cashmere sweaters and some tailored jackets paired with capri-length pants or Bermuda shorts. The fabrics are flowy and romantic, the colors are outstanding, and the statement is sexy!
Ralph Lauren states "Spring is about romantic refinement - an old-Hollywood charm that's luxurios in a modern, off hand way." The spring line has a sexy blend of softness and glamour bringing out the feminine side in an elegant and sophisticated way. This is a collection most any woman can be part of. There are cuts and styles suited for all ages and body shapes.

Here's some great sites to see the Ralph Lauren Spring Fashions hitting the boutiques now.
� NewYorkMetro
� Ralph Lauren Runway Show
� MSNBC News Coverage

Did anyone watch the Golden Globes? Emmy Rossum wore this fabulous Ralph Lauren gown - strapless, silhoutte shape to accentuate every curve with this fabulous flowing layers of material from the knees down. Certainly a gown made for a star! How about the Amanda Coat with a cost of $1800.00? Amazing lines! The Bronson Vest with a cost of $898.00 teamed with the Amanda Skirt with a cost of $850.00. All lookers and all certainly make a fashion statement!

Pearls are hot this season and you only need to look at the Ralph Lauren collection to confirm this. Many of the Ralph Lauren spring fashions are being accented with pearls. Pearls are getting a whole new face lift this summer with a mix of colors and styles not seen before.

Yes I know. Ralph Lauren's may be out of the reach of many of our pocket books. Don't fret! Have a look at the designs he has to offer. Take good visual notes. Similar lines and looks can be found for much less. You can make your fashion statement on a budget! You need to find the syles and colors that suit you and that you are interested in, then go shopping for similar garments without out the designer name.
These seasons fashions are fabulous, fun, and very retro. Your certain to find something that makes your fashion statement in your budget.

Ralph Lauren was born in the Bronx NY in 1939. After dropping out of college he served in the US Army from 1962 to 1964. He married Ricky Low-Beer in 1964 and they had three children. In 1968 he was able to secure a $50,000 loan and Polo Fashions was born. SInce then it has grown into a $5 billion dollar industry. Ralph Lauren once said "I don't design clothes, I design dreams."

This season is truly a season of personal style and every woman is certain to find the right item[s] to make her fashion statement!

For more articles and information on summer fashions be sure to visit our resource pages at Estate Jewelry International

© Copyright Sher Matsen, All Rights Reserved.

About the author:
Sher has been serving customers for over 20 years, providing affordable estate jewelry, and a wealth of information on jewelry, fashion, designers, and beauty with on staff industry professionals. Please visit us at Estate Jewelry International.


Right Hand Diamond Ring
Laura Ciocan


The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high.

The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom.

After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer.

In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring!

And of course, after one conquest, others must follow - after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:
The independent career woman

The idea was to go with the new wave of feminist thinking stressing upon women's independence wish - married or not, you still have to wear a diamond ring to reassess your leading position alongside men! It's a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.
Men also

Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!

For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.

All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a men's world way behind them.
And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!

Laura Ciocan writes for http://www.loveanddiamonds.com/ where you can find more information about diamond engagement rings

Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:lauracio@gmail.com


Laura Ciocan writes for http://www.loveanddiamonds.com/ where you can find more information about diamond engagement rings

Get Busy on A Thoughtful Valentine Gift

Tracy Brant


This article may be freely published with the bylines. Please notify Dateable.com at articles@dateable.com when you decide to publish.
*************************************

Forget the overpriced flowers, clich� heart-shaped candy box, and predictable greeting cards. Show your significant other that you care enough to put serious thought into the gift. Nothing says "I love you" like paying attention.

Some of you just hate Valentine's Day as a commercialized artificial demand to demonstrate your affection by shopping- get over it. You don't have to spend a lot of money or observe the floral ritual, but can you really afford give the impression that you are the Curmudgeon of Romance? I think not. This is not the time to be an activist. If you must, do something special on February 13th to register your disgust with the system. But do something.

This requires you to spend some time thinking about the object of your affection. What do they like to do? Do they collect something? Is there something they keep meaning to do for themselves that you can do for them? An indulgence or small luxury you can treat them to?

Before you rush off to eBay to find a gift- there is a No-No List. For a woman, no matter how much she needs one, do NOT buy her a vacuum cleaner or a handy car emergency kit. "I just want to make your life easier, honey!" Time and place, dude- make her life easier with a new mulch shovel on Arbor Day, not The Big Romance Day. Same goes for men's gifts; even if they really want a riding mower, save it for a birthday. Certainly don't buy them the tools they need to fix YOUR car. Or a gift that reflects the job you want them to get, the clothes you think they should start wearing, or the healthy habit you think they should have.

Gifts should show that you spent time, and thought, not money. Sure, some people love expensive gifts, but more likely, it will look like you spent money to hide the fact that you couldn't think of something good. If you spend a bundle, do it because you tracked down something rare and wonderful. Never spend big money if money is a big issue in your relationship. Spend time, not cash.

So, what is on the Yes-Yes List?

GIFTS OF SERVICE. Give a weekend of your time fixing or cleaning everything that needs it, without making the person feel be-holdin' for it. Give a gift certificate for a meal you cook and clean-up after, especially if you never do that. Even if you can't cook, the effort will be both amusing and thoughtful. Do dishes for the first time in your life- find someone who knows how and ask them. The fact that you did that will be impressive. Give a weekend of your time waiting on her (or him) hand and foot. Fetch her purse, open every door, call her m'lady and focus on what she wants next. Ever painted someone's toenails? Be her loyal servant for a day or two (and see what you learn about her.)

GIFTS OF ORIGINALITY. Did you know that you can hire an artist for a reasonable sum and get custom art or illustration. Have a favorite poem illuminated buy a calligrapher. Make something with your own hands- jewelry, art, pottery, carving, or his portrait in tile mosaic- walk around an art store for ideas. Or have something with personal importance framed elaborately- a cocktail napkin you saved from your first date- the ticket stubs from the movie where you first whispered, "I love you."

GIFTS OF COLLECTABILITY. Do they love a particular author, actor, or movie? Track down a first edition book, a movie theater lobby poster, or an autographed item. Buy a sheet of uncut collector cards for sports teams, comic book heros, or fantasy games. Movie animation cells, rare recordings, and hard-to-get editions from other countries- all of these show you did some work to get them something they will love.

GIFTS OF ROMANCE. These are particularly special if you are normally not a sappy, gushing, romantic fool. Have trouble expressing your feeling in words? Spend time writing her a poem or an essay about what she means to you. Give the gift of attention- remove all the things that normally keep you from relaxing together. That can be tough for working families. Farm out the kids, put away the work, ignore the undone housework, and spent time reminiscing about why you love about each other. Make a lot of all the things you like about the other person and read it outloud. Make the list loooong and feed him/her a candy heart or peeled grape with each item. "Over the top" is the key. Be a fool for her/him.

GIFTS OF RELAXATION. Get a fancy hotel room in your own city, order in room service, and watch movies for a whole weekend. If your partner has kids, YOU arrange the babysitter (enlist a relative). Give her a certificate for a spa weekend or a women's retreat. Give him a afternoon at a men's spa for his first facial and massage. Get lightly-scented massage oil and set up a "spa" at home.. perhaps hire a professional massaage therapist to give you his-n-hers massage or foot reflexology.

Getting the idea? Put away your credit card and start brainstorming- Valentine's Day is just round the corner.

Dateable.com is an exciting online community for singles, couples and romance lovers.
Dateable.com has romantic resources, advice, poetry, greeting cards, and more.
Dateable.com also features specialty matchmaking services. Whether you are looking for a soulmate or a playmate, visit http://dateable.com

Finding Your Niche on the Internet
Angela Wu

Those who are new to the Internet business world -- heck,
even those who have been successfully operating online
businesses for some time -- can attest to the difficulty
in deciding what to sell.

"Newbies" in particular may be led to believe that the
more "stuff" they sell on their websites, the more money
they'll make. They place dozens of banners and ads on
their sites for everything from dating services to internet
marketing manuals, from pet toys to self-improvement tapes.
It's pretty hard to persuade a visitor to purchase anything
from a site like this; chances are -- if they even managed
to find your site in the first place! -- they'll simply go
back to the search engines and find a site that's offering
them exactly what they want. One click-of-the-mouse and
they're gone, probably for good.

You can't be everything to everyone. Choosing a tightly
focused niche market gives you the ability to home in on
a specific group of like-minded individuals: it's easier
to find out what they want, and thus easier to come up
with and develop new products and services. It's also
easier to make your site "stand out"! You'll have a better
chance of success if you take the time to define a niche.

However, the strain of trying to figure out what to build
a business around often leads people to do what they
perceive as the "easiest": copy what other people are
doing.

For instance, many people decide to build websites around
teaching others how to market on the internet. But if you
use Overture's popular Search Suggestion Tool, you'll see
that "internet marketing" received 102085 searches (at the
time of writing), compared to:

* recipe - over 1 million searches
* pet supply - 109975
* jewelry - 449044
* gardening - 787621
* golf club - 548398
* exercise - 129368

As you can see, there's a market for a wide variety of
products and services. Your "job" is to figure out what
people are looking for -- whether it's a new product or
an "improved" version of an existing product -- and ask
yourself how you can fill that need.

As you do your research, try to assess the demand (ie.
how many people are looking for that type of product)
in relation to the supply (ie. how many businesses
provide the product and how well they do at meeting
the demand). Ideally, a great niche market would be
one for which there is high demand but not (yet)
enough supply.

There is always the possibility that there's no real
demand for the product, which is why no one has bothered
to create it. Most people would prefer to find this out
before they invested a great deal of time, effort and
money into creating a product no one wants!

Even if you don't create your own product but instead
decide to promote affiliate programs, a great deal of
work still goes into the promotion of your affiliate
link.

One way to research a new idea is to run the key phrases
that represent your business through the NicheFinder
software ( http://onlinebusinessbasics.com/findniche.html ).
This software will automatically produce several informative
and eye-opening reports and charts to help you assess the
potential of your idea.

Some people start businesses related to their current line
of work because they already have many of the skills and
the experience they need. Others build their business
around specific interests or hobbies. Regardless of what
you do, be sure it's something you *want* to do -- don't
choose a niche solely because "other people are doing it"
or because you think "you can make lots of money". Do what
you love, and *enjoy* the journey to building a profitable
business.



_________

ABOUT THE AUTHOR:
Angela is the editor of Online Business Basics, a practical
guide to building a business on a shoestring budget. It
features loads of instantly usable tips and tools that
were specifically chosen for beginners. For details, visit
http://onlinebusinessbasics.com/article.html
or download the free trial version of the Online Business
Basics manual: http://onlinebusinessbasics.com/freebook.html

Saturday, July 30, 2005

30th Birthday Gift Ideas

Siwarin Eampun

Choosing a birthday gift for a friend about to turn thirty years old can be a challenging task. You want to honor the special day with a unique gift, but not necessarily draw attention to their age. After all, thirty is the pivotal year of life when we transition from young adults to full-fledged grownups. Make your loved one feel their best on their big day by choosing a gift that focuses on the beginning of his or her life, not the number of years that have passed.

If you want to give a truly personal gift, you cannot go wrong with a birthstone-- a gift idea that dates back to Biblical times. Birthstones and zodiac stones are great gifts that hold deep significance and will be treasured for years. When making your purchase, be sure to keep in mind the type and size of jewelry the person wears most often, as well as whether she prefers gold or silver. This way, you can embed her birthstone, for instance a pearl for a June birthday, in a setting that will be adored. Birthstones are also stunning when mounted in watches, brooches, and hairpins for those who rarely wear rings or necklaces. If you are shopping for a man, he may prefer a pocket watch or specialty ink pen imbedded with his birthstone to jewelry. Following, is a list of birthstones:

January -- Garnet
February -- Light Purple Amethyst
March -- Blue/Green Aquamarine
April -- Diamond
May -- Emerald
June -- Pearl
July -- Ruby
August -- Light Green Peridot
September -- Blue Sapphire
October -- Multi-Color Opal
November -- Golden Topaz
December -- Turquoise or Blue Zircon

Some people have a special interest or belief in their astrological information. If this is the case with your friend, consider giving him or her a physical symbol of the zodiac and of your love with a zodiac stone gift, sometimes called Astral Stones. As with the birthstone tradition, a gemstone is assigned to each of the twelve zodiac signs. If your friend is a Cancer, for instance, he or she will cherish an emerald and its professed abilities to increase courage and health. When presenting a zodiac stone gift, include a description of the gem's astrological significance and origins. Following is a list of zodiac stones:

Aquarius -- Garnet
Pisces -- Amethyst, Aquamarine
Aries -- Bloodstone
Taurus -- Sapphire
Gemini -- Agate, Alexandrite
Cancer -- Emerald
Leo -- Onyx, Peridot
Virgo -- Carnelian
Libra -- Opal
Scorpio -- Beryl
Sagittarius -- Topaz
Capricorn -- Ruby

Whether you purchase a birthstone or a zodiac gemstone, you'll honor your friend's thirtieth birthday in a distinctive, personal, and memorable way.

Jewelry Designer
www.ninecarat.com

Women's Guide: Fashion Trends For Summer 2005
Kenia Morales

If you are like me and many others the warm weather motivates you to do or try new things. It even inspires you to pay more attention to your overall appearance. But, before you go shopping I suggest you take a look at this list to see what is in style.

� Cropped pants - If you see pants that are too long to classify in the shorts category and too short to qualify as the regular long pants those are referred as cropped pants. They fit inches below the knee but, are placed above the ankle.

� Natural hair - Good news for ladies with curly or wavy hair. Curls are in; all you have to do is wash your hairs apply some gel or mousse and blow dry with a diffuser. For define curls utilize hair rollers.

� Color crazy- Bright colors are in for 2005. Some of the most common are kiwi, turquoise, coral, fuchsia, mango, yellow, aqua, melon, violet and many more- Do not ignore some of the regular pastel colors such as light pink. White should always be in your ward robe during the summer season.

� Knee length skirts- They come in all styles from pleated to form fitting.

� Cuffed pants- Many of the cuffed pants are also cropped.

� Tunics- They will not only give you a different look. You will also feel comfortable and cool.

� Prints, patterns and stripes, embroidered etc. are in this summer. So, do not be afraid to buy a blouse with floral print (any type of prints).

� About the fabric- Silk is definitely in style. Do not be surprise to see a lot of lace jewels, beads, rhinestones etc. on clothes.

� Accessorize- You will find anything from drop earrings to beaded and wooded jewelry. Other very popular accessories are brooches, variety of buckle belts, pendants, neck silk scarfs and many more. Just make sure that you do not over accessorize.

� Shoes- Comfort is also chic now. I have never seen such a variety of thong sandals. Mules, flip flops, flats, and moccasins are "a la mode" also. Wedges are good for the ladies that like to wear higher shoes; they are comfortable as long as you are able to sustain balance.

Kenia Morales is the publisher of online magazine http://kpatra.com "For Every Aspect of Today's Woman. Visit her site to find a variety of women related issues and topics" click here http://www.kpatra.com/keniascolumn.htm to find Kenia's little piece of heaven her inspirational column

Friday, July 29, 2005

The Paradox of Happiness

C. Bailey-Lloyd/LadyCamelot

What is the definition of 'happiness?' Is it material wealth filled with fancy cars, a dream house, extravagant furs and jewelry? Or is happiness simply having a roof over your head? Food in the fridge? Having a child? A pet? A swimming pool? A designer Gucci bag? Parents? Grandchildren? Love? Money? The perfect job? Winning the Lottery?

According to the American Heritage� Dictionary, 'happiness' is derived from the Middle English word hap - meaning 'Luck.' But does happiness really have anything to do with 'luck?' Based on this description, one could assume that if you avoided a fatal traffic accident but got fired by coming late to work, you would be filled with 'happiness?' Is it luck or what you make of it? Maybe, 'happiness' is exactly defined by its indirect alias: happ iness - perhaps, happiness is in fact defined by the fortune that we permit to happen.

Do you recall a time....ah, let's say when you were about 5 years old - what defined happiness back then? Was it getting a puppy for Christmas? Or maybe, you were a child of divorce; and all you wanted was for Mom and Dad to get back together again? Then as you got older, you were hoping that someone would ask you to the prom...that would've made your day, maybe your life...for the moment. During college, good grades made you happy, but it was short-lived. Because in the real world, you had to look for a job, and competition was stark. It's an employer's world....you thought. But then, you got the perfect job - now you could be happy - or could you?

Life requires more than just what we want. Inevitably, one must understand to truly find 'happiness,' he must make his own happiness 'happen.' Sounds a bit redundant, but truthfully, there is no set guidelines that will bring one happiness. There is no 'magic wand' we can wave to bring joy into our lives. Human nature thrives on the thrill of the chase. We dream and we hope for the next big break - it is the grand adventure of living.

We are hopeless creatures of comfort. We like having and accumulating things. Whether one admits to it or not, to a certain degree, we all try to keep up with 'the Jones.' We work so we can pay our rents, mortgages, credit card debts, school loans, car payments...the list goes on and on. And at some point, we realize, that aside from having most of what we want, we still aren't happy. Now since we've learned to adapt to new standards which we've created for ourselves, we find that we have less time, less patience, less sleep, which equates to more stress, more worry and more aggrivation. So, is happiness honestly just comprised of 'things?'

Sometimes, we virtually trade our lives for not only basic necessities, but for excessive items and services as well. We become so obcessed with finding happiness, that we lose sight of the fact that happiness is within - always. Certainly you've heard of individuals trying to 'find themselves,' or 'rediscover themselves...' The reason they are attempting these innovative approaches is because they are seeking inner happiness. But the point has been missed: Happiness is already there.

Disappointments and tragedies in life will come and go, but happiness never leaves you. The human's capacity to be resilient to trials is unfathomable. We can lose our jobs, but be grateful for our spouses. We can lose our homes to nature, but be thankful to be alive.

Spiritually speaking, there's a saying that 'God only gives what one can take.' Whether it be God, Allah, Budah, or Jesus Christ - the basic precept remains the same: Survival. We survive, we overcome, we live. And happiness is a big part of how we live. You'll hear gamblers spending their last change, all the while praying to God, '....please, God - just this one last time....if I win, I'll never ask you for another thing.' And sometimes, we, ourselves have been in situations where we've asked for things, like, '....God, if you let me have this job, I won't bother you again..." and we know that this is further from the truth. We ritualistically begin bartering with the Higher Power, or we utter constant complaints of unhappiness and despair, because we can't have our ways.

Again you see that happiness is a perception of each individual. We are instinctively compelled to find fault in our lives. By human nature, we begin our 'fault-finding' mission the moment we're capable of free-thinking. It is then, that we lose sense of self-worth and the bigger picture of vitality altogether. Stuck in the patterns of the happiness paradox, we simply cannot find where our happiness has gone.

It's not a matter of bargaining, it's not an issue of money or fame - instead, happiness is what you resolve to accept. If we live through optimistic hope; if we dare to dream; if we empower ourselves to fully live; then we have regained our sense of happiness. There is no in between. There is no other replacement. We only have one physical life to live - we have no choice but to make the most of it. We might as well live happy.

©2005 - The Pardox of Happiness
by C. Bailey-Lloyd
aka. Lady Camelot
Public Relations Director &
Staff Writer

See this and other articles like this one at www.HolisticJunction.com


C. Bailey-Lloyd
aka. Lady Camelot
Public Relations Director &
Staff Writer
www.HolisticJunction.com
www.MediaPositiveRadio.com

5 Steps to Write an Irresistible Tip Sheet
Susan Harrow

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You have permission to publish this article in its entirety
electronically, in print, in your ebook, or on your web
site, free of charge as long as no changes to the content
are made and you include my byline, copyright, and resource
box. Please notify me of publication by sending an email
with a copy of your publication to:
mailto:newslettereditor@prsecrets.com Thanks!

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5 Steps to Write an Irresistible Tip Sheet

A tip sheet is a list of 5-15 points that highlights your
expertise while providing solutions to personal or
professional problems. It begins with one or two short
paragraphs followed by numbered tips.

1. Number your titles.

- 8 things every business person should know about the
Internet.
- Help! My doctor is killing me: 6 strategies to save your
life.

2. Keep to a format. Clever title.

- Gains the readers attention instantly. Introductory
paragraph.
- Explains what you will cover. Useful tips.
- Outlines informative and entertaining data gathered from
your expertise that benefits others. Include anecdotes,
quotes, statistics, stories, and facts that support your
findings.

3. Make a statement with your style.

If you already have a recognizable style or voice, use it.
Editors prefer substance with style over flat facts.

4. Use examples of the kind of clients you prefer.

This is one valuable piece of information that will help you
to write a tip sheet so it will bring you the business you
want without having to blare it. In other words the right
people will be attracted to what you have to give. Use
examples that include the kind of clients or experiences you
want. I remember one of my jewelry designer friends telling
me a particular pitfall when selling a line of earrings. She
had one type of dangly thing a ma gig readily available in
red and yellow both of which the buyer ordered. She then
asked the buyer, *Would you like to buy them in purple
also?* The buyer responded, *I don't know, show me the
purple.* She realized that the buyer couldn't make the
visual leap to imagining the earrings in purple. This buyer
is not alone. Many people, no matter what their profession,
don't see how you can help them unless you state it
explicitly. Odd as it may seem it must pertain to them or
their business exactly for them to understand you're a match
with what they need.

5. Nudge that funnybone.

Humor makes a piece more attractive to journalists. They
want to entertain their audience even if the subject is
serious.

Write your tip sheet today!

Learn more about writing tip sheets and other materials to
gain publicity for your business, product or cause in *Sell
Yourself Without Selling Your Soul*(HarperCollins). Go to
http://www.prsecretstore.com for your free excerpts today.

Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.

Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com,
is a top media coach, marketing strategist and
author of *Sell Yourself Without Selling Your Soul*
(HarperCollins), *The Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6-Figure Book Advance.*
Clients include CEOs, bestselling
authors and entrepreneurs who have appeared on
Oprah,60 Minutes,NPR,and in TIME, USA Today,Parade,
People,O,NY Times,WSJ,and Inc.

Monday, July 04, 2005

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Sunday, July 03, 2005

Local Search by search engines makes your phone scripts to your marketing campaign promoting the page topic

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What is find that they download for scripts to create an online coupon code before they rank

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